Abstract: This paper summarises the simulated effects on Finnish agrcultural production and trade of a 20% decrease in Finnish demand for red meat (beef, pork, lamb). According to our results, reduced red meat consumption would be offset by increased consumption of poultry meat, eggs, dairy products and fish, as well as small increases in consumption of fruits and vegetables, peas, nuts, cereal products and sweets. By including the derived demand changes in an agricultural sector model, we show that livestock production in Finland, incentivised by national production-linked payments for milk and bovine animals, would decrease by much less than 20% due to the complex nature of agricultural production and trade. Overall, assuming unchanged consumer preferences and agricultural policy, a 20% reduction in red meat consumption is not likely to lead to a substantial decrease in livestock production or changed land use, or greenhouse gas emissions, from Finnish agriculture.

Abstract: The use of biophysical models in agroecology has increased in the last few decades for two main reasons: the need to formalize empirical knowledge and the need to disseminate model-based decision support for decision makers (such as farmers, advisors, and policy makers). The first has encouraged the development and use of mathematical models to enhance the efficiency of field research through extrapolation beyond the limits of site, season, and management. The second reflects the increasing need (by scientists, managers, and the public) for simulation experimentation to explore options and consequences, for example, future resource use efficiency (i.e., management in sustainable intensification), impacts of and adaptation to climate change, understanding market and policy responses to shocks initiated at a biophysical level under increasing demand, and limited supply capacity. Production concerns thus dominate most model applications, but there is a notable growing emphasis on environmental, economic, and policy dimensions. Identifying effective methods of assessing model quality and performance has become a challenging but vital imperative, considering the variety of factors influencing model outputs. Understanding the requirements of stakeholders, in respect of model use, logically implies the need for their inclusion in model evaluation methods. We reviewed the use of metrics of model evaluation, with a particular emphasis on the involvement of stakeholders to expand horizons beyond conventional structured, numeric analyses. Two major topics are discussed: (1) the importance of deliberative processes for model evaluation, and (2) the role computer-aided techniques may play to integrate deliberative processes into the evaluation of agroecological models. We point out that (i) the evaluation of agroecological models can be improved through stakeholder follow-up, which is a key for the acceptability of model realizations in practice, (ii) model credibility depends not only on the outcomes of well-structured, numerically based evaluation, but also on less tangible factors that may need to be addressed using complementary deliberative processes, (iii) comprehensive evaluation of simulation models can be achieved by integrating the expectations of stakeholders via a weighting system of preferences and perception, (iv) questionnaire-based surveys can help understand the challenges posed by the deliberative process, and (v) a benefit can be obtained if model evaluation is conceived in a decisional perspective and evaluation techniques are developed at the same pace with which the models themselves are created and improved. Scientific knowledge hubs are also recognized as critical pillars to advance good modeling practice in relation to model evaluation (including access to dedicated software tools), an activity which is frequently neglected in the context of time-limited framework programs.