Abstract: Studies of GHG emissions from agriculture show that there are large differences in emissions from different products. In addition some foods require more land and water resources than others, which mean that in a future with food scarcity, moving from less to more sustainable food may become a necessity for there to be enough food for everyone. A changing of consumption and production from less to more sustainable food is thus both a mitigation strategy, as well as an adaptation strategy if climate change results in less available agricultural land and water resources, and more food loss due to more extreme weather conditions. Forecasting the economic consequences of climate change on agricultural production cannot be done without taking into account our future consumption patterns.  What will be produced will always to a large extent be a result of what is being demanded by consumers. This is a presentation of two ongoing projects related to this theme. One is a newly started project on factors which influence meat consumption. In a cross-country regression analysis we will estimate the importance of different factors such as income, price levels and degree of urbanization. We are particularly interested in the interlinkages between meat production and consumption at national levels. The other project looks at typical diets in England, Spain and Norway, and will estimate through a multi objective optimization process how the diets can be changed, through taxes and subsidies, towards a diet which is both more healthy and climate friendly.

Abstract: Increasing global levels of meat consumption are a threat to the environment and to human health. To identify measures that may change consumption patterns towards more plant-based foods, it is necessary to improve our understanding of the causes behind the demand for meat. In this paper we use data from 137 different countries to identify and assess factors that influence meat consumption at the national level using a cross-country multivariate regression analysis. We specify either total meat or ruminant meat as the dependent variable and we consider a broad range of potential drivers of meat consumption. The combination of explanatory variables we use is new for this type of analysis. In addition, we estimate the relative importance of the different drivers. We find that income per capita followed by rate of urbanisation are the two most important drivers of total meat consumption per capita. Income per capita and natural endowment factors are major drivers of ruminant meat consumption per capita. Other drivers are Western culture, Muslim religion, female labour participation, economic and social globalisation and meat prices. The main identified drivers of meat demand are difficult to influence through direct policy intervention. Thus, acting indirectly on consumers’ preferences and consumption habits (for instance through information, education policy and increased availability of ready-made plant based products) could be of key importance for mitigating the rise of meat consumption per capita all over the world.