Milford, A. B., Le Mouel, C., Bodirsky, B. L., & Rolinski, S. (2019). Drivers of meat consumption. Appetite, 141, Unsp 104313.
Abstract: Increasing global levels of meat consumption are a threat to the environment and to human health. To identify measures that may change consumption patterns towards more plant-based foods, it is necessary to improve our understanding of the causes behind the demand for meat. In this paper we use data from 137 different countries to identify and assess factors that influence meat consumption at the national level using a cross-country multivariate regression analysis. We specify either total meat or ruminant meat as the dependent variable and we consider a broad range of potential drivers of meat consumption. The combination of explanatory variables we use is new for this type of analysis. In addition, we estimate the relative importance of the different drivers. We find that income per capita followed by rate of urbanisation are the two most important drivers of total meat consumption per capita. Income per capita and natural endowment factors are major drivers of ruminant meat consumption per capita. Other drivers are Western culture, Muslim religion, female labour participation, economic and social globalisation and meat prices. The main identified drivers of meat demand are difficult to influence through direct policy intervention. Thus, acting indirectly on consumers’ preferences and consumption habits (for instance through information, education policy and increased availability of ready-made plant based products) could be of key importance for mitigating the rise of meat consumption per capita all over the world.
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Milford, A. B., & Kildal, C. (2019). Meat Reduction by Force: The Case of “Meatless Monday” in the Norwegian Armed Forces. Sustainability, 11(10), 2741.
Abstract: Despite the scientific evidence that more plants and less animal-based food is more sustainable, policy interventions to reduce meat consumption are scarce. However, campaigns for meat free days in school and office canteens have spread globally over the last years. In this paper, we look at the Norwegian Armed Forces’ attempt to introduce the Meatless Monday campaign in their camps, and we evaluate the implementation process as well as the effect of the campaign on soldiers. Qualitative interviews with military staff indicate that lack of conviction about benefits of meat reduction, and the fact that kitchen staff did not feel ownership to the project, partly explain why vegetarian measures were not fully implemented in all the camps. A multivariate regression analysis with survey data from soldiers indicate that those who have experienced meat free days in the military kitchen are more prone to claim that joining the military has given them a more positive view on vegetarian food. Furthermore, the survey gives evidence that stated willingness to eat more vegetarian food is higher among soldiers who believe in the environmental and health benefits of meat reduction.
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Milford, A. (2015). Achieving Emission Reduction Targets by Changing Eating Habits in Norway (Vol. 4).
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Köchy, M., Bishop, J., Lehtonen, H., Scollan, N., Webber, H., Zimmermann, A., et al. (2017). Challenges and research gaps in the area of integrated climate change risk assessment for European agriculture and food security (Vol. 10).
Abstract: Priorities in addressing research gaps and challenges should follow the order of importance, which in itself would be a matter of defining goals and metrics of importance, e.g. the extent, impact and likelihood of occurrence. For improving assessments of climate change impacts on agriculture for achieving food security and other sustainable development goals across the European continent, the most important research gaps and challenges appear to be the agreement on goals with a wide range of stakeholders from policy, science, producers and society, better reflection of political and societal preferences in the modelling process, and the reflection of economic decisions in farm management within models. These and other challenges could be approached in phase 3 of MACSUR.
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Milford, A. B. (2015). Achieving Emission Reduction Targets by Changing Eating Habits in Norway..
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