Abstract: To effectively communicate and disseminate the outputs of CropM and MACSUR per se at national, EU and global levels it is essential that we engage with the appropriate audiences and tailor the level and depth of the outputs accordingly. Consequently for the range of stakeholder outputs there will be a staged period of engagement with stakeholders in the policy and industry sectors (and where appropriate others). This will be driven by the strategies outlined in WP6.3-4 (Strategies for engagement on adaptation and mitigation with national and EU policy makers and with the agro-food chain sector). Once enacted and the feedback collated these response will facilitate the co-construction of an appropriate dissemination strategy. Aligned with this will be a series of standardised dissemination routes that will deliver globally but will then often be followed up by a more local (national) output/dissemination activity tailored for that region. The dissemination strategy will include but will not be limited to multiple and various methods of information distribution including Scientific papers and presentations. Agricultural sector/industry focused talks/presentations and workshops. A fully developed and interactive website (part of the larger project). Social Media Podcasts and WebTV with key actors in the crop and climate change arena including scientists, and stakeholders (policy, agriculturalists and industry representatives). Integration with the cognate EU platforms, e.g. EIP Agricultural and Sustainability, EIT-KIC Climate Change(ETP), the appropriate ETPs (http://cordis.europa.eu/technology-platforms/individual_en.html) and major EU projects such as SUSFOOD etc. No Label

Abstract: This report is grounded on the hypotheses, methodologies and approaches for stakeholder mapping designed during the early stages of MACSUR and described in the previous report1. It describes the kind of activities conducted by the WPC6-3-4 MACSUR team and the emerging design of activities for the second phase of MACSUR (2015-2017). The designed process of strategic stakeholder mapping was implemented by some of the teams involved in the task and through hub initiatives. Key actions were the (i) development of suitable intermediary objects to engage with stakeholders, through the regional pilot case studies, (ii) the design and implementation of key events (we report here the case of the Agroscenari event at the case study scale, the national event between the MACSUR Italian partnership with Italian policy makers held in Rome in July 2014, the international stakeholder events at the MACSUR mid term meeting in Sassari (April 2014), and the one held in Bruxelles on 6 May 2015) and (iii) the process of stakeholder and stakeholding mapping at the case study scale. Results indicate that when dealing with high level stakeholders (e.g. institutional or large agro-food enterprises), occasional stakeholder events will only serve as opportunity for showcasing and possibly for a data collection useful for researchers, with almost no impact on the ongoing social learning process sought by the designed activities. At the case study scale, instead, the long term and ongoing activities can generate new spaces for mutual learning and knowledge hybridization, through a variety of mediating objects emerging from the continuous interactions. The lesson learned is that the engagement of high level stakeholders can be effective insofar they are somehow involved in the interactions with stakeholders at the case study scale, as this can provide a key experience leading to a change in understanding about the nature of the issues that can ultimately result into a change in practice. These results will be the basis for the design of new strategies for engaging EU policy makers and large agro-food energy representatives in the second phase of MACSUR. No Label