Abstract: Data quality is a key factor in determining the quality of model estimates and hence a models’ overall utility. Good models run with poor quality explanatory variables and parameters will produce meaningless estimates. Many models are now well developed and have been shown to perform well where and when good quality data is available. Hence a major limitation now to further use of models in new locations and applications is likely to be the availability of good quality data. Improvements in the quality of data may be seen as the starting point of further model improvement, in that better data itself will lead to more accurate model estimates (i.e. through better calibration), and it will facilitate reduction of model residual error by enabling refinements to model equations. This report sets out why data quality is important as well as the basis for additional investment in improving data quality. No Label